About Wrenegade
We built the agency we wished we'd had
We are lifelong players, game designers, data nerds, and marketers specializing in TTRPG crowdfunding. We're a Kickstarter Expert Partner, trusted with launches by Parable Games, 9th Level Games, Gneiss Games, and Storyteller's Forge.
We started this business because the crowdfunding industry is full of silver bullets, conflicting advice, and people promising certainty where none exists. We prefer a simpler approach: make a game people want, build a quality audience before launch, communicate clearly, earn trust, deliver what you promise, and obsess over the details.
No AI, and no clients who use generative AI for writing or art. Just sharp insights and hard work from humans who care about games made by other humans.
Dan Thut, founder
This isn't my first rodeo
I started in digital ads in the mid-noughties, managing paid traffic for HMV.com, then the UK's biggest retailer of CDs, DVDs and games. I ran email, search, affiliate, social and price comparison, and web sales grew from £18 million to £278 million.
Then I became employee No.1 at a start-up digital agency. We were buying Facebook ads from week one, when a click cost a single cent, became one of the UK's biggest Facebook spenders, built our own tech on their Ads API, and managed more than $200 million of spend for brands across North America, Europe, Africa, Asia and Australasia. Different clients in a different industry, but the responsibility was the same: managing large budgets, making evidence-led decisions, and being accountable for results.
I believe advice is better when it comes from people with skin in the game. We don't just market tabletop games, we publish them too. In March 2026, our 5e TTRPG Idols of the Neon Dark raised £148,982 on Kickstarter, funding in 4 minutes and attracting 1,739 backers. The strategies we recommend are the same ones we trust with our own projects, budgets and reputations.
We're based in Manchester, UK, and work with publishers across North America, Europe and Australasia, so time zones are never a problem. (And no, I don't support either of the footie teams.)