Here are some of those campaigns and the part we played.
5E RPG · Project We Love
Idols of the Neon Dark
Raised
£148,982
Backers
1,739
Of goal
1,490%
My own K-pop fantasy 5E RPG. I built the prelaunch audience and ran the advertising myself, using the same playbook we bring to client campaigns. It cleared its £10,000 goal within minutes of launch.
We managed Meta advertising and marketing for Gneiss Games across the campaign, growing the audience and backer numbers for their Wild West 5E campaign setting.
“Dan has been absolutely instrumental in managing Meta Ads and Marketing for our campaign. He's hard-working, professional, and a true expert in his field!”
We gave Michael Endo Weil our proven system for running Meta ads directly, from building followers in prelaunch to driving pledges live. He used it to drive an 8.65x return on his live campaign ad spend.
“The ads ended up being great, and I'm very glad we ran them on Meta directly. Without Dan's help it would have been a regular hit, not a smash hit.”
We ran the advertising for Parable Games' corporate horror expansion to their award-winning SHIVER RPG. It funded in under two hours, the ads returned 5.71 times their spend across the campaign, and Parable brought us back to run their Grim Gazette campaign too.
“Dan is extremely knowledgeable, and not only did we improve our project performances with his expertise, but Dan took the time to help us improve our processes to bring more success in the future.”
Send us your live or upcoming campaign and we'll record a free video roast: what's working, what's costing you backers, and where your ad budget will work hardest. Straight answers, before you commit to anything.
Publishers and creators on what it's like to work with us.
“Already saved my campaign”
“Dan has been absolutely instrumental in managing Meta Ads and Marketing for our campaign. He's hard-working, professional, and a true expert in his field! I honestly think you've already saved my campaign. Could not be happier.”
Kai Panethiere
Gneiss Games, The Gunslinger's Guide to Rexfald
$263,161 raised on Kickstarter
“I had 6 smaller Kickstarters before this breakout success with Wrenegade”
“All crowdfunding marketing agencies are sketchy and probably scams. If you believe this, like I used to, you’ve got to work with Wrenegade Crowdfunding. I was lucky enough to do so, even after already having 6 successful Kickstarter campaigns, and the help they provide and the knowledge they freely share is invaluable. Whether you’re making your first steps in the field or you’re already an experienced creator, this is by far the best choice out there.”
Agis Angelomatis
Team Sidequest, The Hut of Baba Yaga
£101,951 raised on Kickstarter
“I always know what’s going on with the campaign”
“Working with Wrenegade Crowdfunding was a fantastic experience. Dan is extremely knowledgeable, and not only did we improve our project performances with his expertise, but Dan took the time to help us improve our processes to bring more success in the future. His team were diligent and on top of our projects providing in-depth daily updates and post-project reviews.”
Matt Vaughan
Managing Director, Parable Games
£64,351 raised on Backerkit
1,896 leads in 20 days
“Wrenegade helped us capture nearly 2,000 fresh leads for us in only a few weeks before our launch of Wrastlevania RPG. Dan kept in constant contact, providing good feedback about live ad performance and suggesting changes to audience and ad spend. Overall the ads performed well, communication was good, and we were happy with the experience. I would definitely use Wrenegade again for crowdfunding advertising.”
Heather O'Neill
CEO, 9th Level Games
$70,690 raised on Backerkit
Chosen over 5 other agencies
“Wrenegade Crowdfunding are battle-tested and proven professionals. Every interaction with them carries an air of competence, consistency, and honesty. They are steadfast partners who have helped to guide our ship calmly through the stormy seas that crowdfundings can quickly become. I would not recommend any agency over them, and I've worked with 5 different ones prior.”
Varun Lai-Singh
Amoirais
$51,828 raised on Backerkit
Prelaunch through to live
“Working with Dan Thut has been an absolute pleasure. He supported us brilliantly not only with all our Meta ads campaigns during the live phase of our project but was instrumental during the crucial pre-launch stage too. Highly communicative, approachable, and incredibly helpful, always going above and beyond to ensure the best outcomes.”
Fotis
Crowdfunding creator
€38,026 raised on Kickstarter
Most cost-effective ads to date
“Dan's expertise was the missing puzzle piece for our crowdfunding campaigns. WCF's services helped us plan and execute our pre-launch with confidence, draw actionable conclusions from our pre-launch results to optimize our campaign, and reach a wider audience with the most cost-effective ads we've had to date.”
TheodoreK
Crowdfunding creator
€23,438 raised on Kickstarter
400%+ funded
“Dan and Ibrahim from Wrenegade Crowdfunding did an amazing job on my Kickstarter campaign for Wizard Community College! They helped me run an extremely strong pre-launch campaign even on a small ad budget that led to the campaign funding on the first day and hitting over 400% of the funding goal by the end.”
David Marron
Creator, Wizard Community College
$17,747 raised on Kickstarter
Funded in 54 minutes
“Dan and Ibrahim's expertise made an incredibly daunting process feel very achievable, and they provided clear, targeted recommendations at every stage of the prelaunch and live campaign. Thanks to Wrenegade's expertise, we were able to achieve a final ROAS of 5.4, and were fortunate enough to fully fund our campaign in 54 minutes.”
Daniel G
First-time Kickstarter creator
$35,023 raised on Kickstarter
ROAS 0.5 → 2.5
“Gigantic shout out to Dan for taking lead on the Meta ads for me during the campaign. We were sitting at a 0.5 return on ad spend for 3 weeks (terrible) and once Dan took the lead we shot up to nearly 2.5 ROAS!”
Ben McGirr
Founder, Kompo
€57,326 raised on Kickstarter
“Information wants to be free. Information also wants to be expensive.”
Stewart Brand, 1984
Radically honest crowdfunding
Crowdfunding shouldn't be a gamble.
We believe every creator does better when they understand how backers find, judge and fund games. So we share what we know, openly, whether or not you ever hire us.
That's why every relationship starts with a free video roast. You hear exactly what we think of your campaign, good and bad, before you spend a penny with us.
01
You see every number
Plain-English reporting on spend, cost per backer and return, in the good weeks and the bad ones.
02
We tell you the truth
If your page, pricing or goal is the real problem, we'll say so, even when the honest answer isn't more ads.
03
We share the playbook
The checklist, the roast and our thinking are free, because information wants to be free.
04
We reply to every message
You talk to the people running your ads, not an account manager reading from a script.
Our no-AI policy
Human-made games only
We don't work with anyone who uses generative AI for writing or art. Not in the game, not on the campaign page, not in the ads. Tabletop is built by writers, artists and designers, and we'd rather turn work down than help sell something made to replace them.
We understand that AI is a tool and that everyone gets to decide how to use that tool. For us, creative arts is not the place.
We've ended contracts with paying clients over this. It's a red line, not a slogan.
How we work
From first follower to final late pledge
The algorithm loves a quick-funding project. A big first day needs an even bigger list of people ready to back the moment you launch, and big lists are built, mostly, with Meta ads.
01
Audit and forecast
We review your page, audience and numbers, then set targets you can actually hit
Tracking and attribution set up properly before a penny is spent
02
Prelaunch
Meta and Google ads that turn followers and VIPs into day-one backers
Creative and page feedback grounded in what converts backers
03
Live campaign
Ads that change with every stage, from super-early-birds to last-chance pledgers
Day-by-day optimisation, and rescue work if live ads are underperforming
04
Post-campaign
Late pledge and pre-order campaigns that keep revenue coming in
A full report on what worked, so your next launch starts smarter
One senior lead per account
Plain-English reporting
Clear ownership of every task
Can you answer yes to all six?
Be honest. We will be.
?
Does your campaign page sell your game in eight seconds?
?
Are your ads tested and profitable before launch day?
?
Is a warm prelaunch list ready to back you on day one?
?
Can you hit your funding goal in the first 48 hours?
?
Do your stretch goals pull backers up, not just along?
?
Do you have a plan for the mid-campaign slump?
Every “no” or “don't know” is an opportunity to increase your funding.
Not sure? That's exactly what the free roast is for.
Before Wrenegade, our team managed $200M+ of Meta and Google ads for brands including:
Hi, I'm Dan Thut
I founded Wrenegade Crowdfunding, and wrote the words you've been reading
I'm also a comedically outnumbered father to three feisty daughters, a lifelong tabletop gamer, and a marketing nerd who has spent almost twenty years helping brands acquire customers online. More recently, I became a tabletop publisher myself.
While developing and crowdfunding my own games, I realised how difficult it was for creators to find practical, evidence-based crowdfunding advice. There was no shortage of opinions, but there was a surprising lack of transparency, accountability, and people willing to show their working.
What started as answering questions in forums and helping creators find their feet eventually became Wrenegade Crowdfunding. Today I lead a team who care deeply about tabletop games and crowdfunding.
Together we help creators build audiences, launch campaigns, and raise more money without resorting to gimmicks, guru tactics, or AI-generated slop.
See us on Kickstarter
