
TRANSFORMATIVE ADVERTISING FOR CROWDFUNDING CAMPAIGNS

TRANSFORMATIVE ADVERTISING FOR CROWDFUNDING CAMPAIGNS
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Winning crowdfunding campaigns need a big first day (because the algorithm loves a quick-funding project).
A big first day requires an even bigger email list* (because you need enough people to know your project has launched in order to exceed your funding goal quickly on day one).
Big email lists are built (mostly) with Meta Ads.
Want to see how it's done?
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Kompo: A Case Study
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★★★★★
Fully Funded - HUGE Shoutout to Dan Thut
Kompo is fully funded!!
Gigantic Shout out to @Daniel Thut for taking lead on the meta ads for me during the campaign. We were sitting at a 0.5 Return on Ad Spend for 3 weeks (terrible) and once Dan took the lead we shot up to nearly 2.5 ROAS!
Anyone in need of some Meta assistance give Dan a shout!Ben McGirr - Founder, Kompo
Cost per Pledger reduced from €450 to €51
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• Before I started with Kompo the cost per new pledge was over €450.
• With the average pledger spending just €244, this meant Kompo was losing more than €200 for every Meta Pledge secured.
• After a complete account restructure with new Interests Targeting, new Lookalikes, new Retargeting audiences, and a Creative shakeup, the cost per new pledge dropped each week, first to €250, then €120, then €101, and finally to €51.
And then Kompo was Funded! -
Testimonials
"Daniel has been an essential part of our journey through the Meta Ads and customer discovery phase of our Kickstarter pre-launch campaign. At first, we launched a few ads on our own with no experience, hoping for lower CPRs. But with Daniel’s guidance, we gained a clear understanding of which metrics to focus on and the exact steps to optimize them. What impressed me the most was his attention to detail and his responsiveness to our struggles, despite being in a different timezone, six hours ahead. I would highly recommend Daniel to anyone starting out on a similar journey, whether it’s for a Kickstarter campaign like ours or any side project that could benefit from an extra marketing boost. This is definitely the most effective, cost-efficient, and seamless way to do it, and Daniel’s there to support every step of the way."
Bruno Rodriguez - Founder Chasqui Outdoor Clothing
"I had the pleasure of working with Dan over quite a few years and through a couple of different businesses both financial services and retail.
Dan was always someone I looked up to, with an incredible knowledge base, a hunger to do things better, to challenge the status quo, and ultimately to drive fantastic commercial results.Even when we are not working directly together, Dan is always someone I can reach out to for sound advice, and it's clear his knowledge has continued to grow.I hope I get the opportunity to work with Dan in the future and I would absolutely recommend him to anyone."
Billy Mohan - Head of Digital Marketing & Analytics, Journey Hospitality
"Having worked closely with Dan over several years in both client service roles and as a COO I cannot recommend him enough.Dan brings focus and intent to everything he does, but it also supportive, calm and mentors those around him. He is also an expert - he goes deep on knowledge within his field to ensure that he can only bring the best insight and knowledge to the table and in turn value for the company and clients he is working with.Every time I have had the pleasure of working with Dan I have enjoyed it immensely and whilst of course its fantastic working with highly competent and intentional people, its also great to work with genuine, kind and supportive people."
Adam Halvorsen - CEO, NuForm
"I’ve been fortunate enough to work with Dan over a couple of projects and can confidently say, he’s awesome to work with and a compete professional. Thoroughly enjoyed solving marketing problems and building new solutions to generate business through paid media. Always thinking outside of the box and coming back with ideas to experiment with. Dan acts as part of your team and that’s what makes the difference. Looking forward to working together in the future again"
Jordan Quinlan - Head of Marketing, NextGen Cloud
"Well Dan, for me your help has been crucial, navigating ADS has been a learning curve and having someone to guide us, give us feedback, solve problems, and most importantly, clear each doubt we had with patience and a step by step guide not only gave us an expert POV, but also many tools that can fit our specific business and strategy, also I think the value of working with you for me personally was that you adequate your advice to our specific situation and adapt the gameplan to our ideas, our budget, our timelines and with all the changes that takes being a small business trying to grow, i think that adaptability and patience is a great thing. Thank you again for all the help!!"
Gabriela Valdez - Founder, The Colca Hoodie
"Dan has a fantastic skill to distill complex data into actionable insights, and then use those insights to inform strategy. He not only has the ability to do this, but also to bring others on this journey with him.
He's a people-person, who will always make time to help those around him. This, coupled with his ability to look at problems in a lateral way - enable him to help articulate the issues being faced, and to help solve them."
Rob Hudson - National Sales Director REA Group
Get help, or go it alone?
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1. Prelaunch Ads
What:
We will build a list of warm prospects who are eagerly anticipating the start of your crowdfunding campaign. Be they email subscribers to your website, platform 'followers' on Kickstarter etc, or VIPs who pay $1+ to reserve the best price/offer when your pledges open.
Why:
The aim is to have enough of these warm prospects that your campaign is 100% guaranteed to fund, ideally on day one. -
2. Mid-Campaign Ads
What:
We will keep the all copy, creative, and targeting updated for the stage of your launch. This will evolve a number times through the average 30-day crowdfunding campaign, in order to maximise your return.Why:
The ads that 'super-early-bird' backers need to see are totally different to 'last-chance-pledgers.' Also the audiences to target such people are totally different. -
3. Post-Campaign Ads
What:
A successful campaign can extend it's pledge revenue by allowing late pledges on the crowdfunding platforms, and by allowing pre-order ecommerce on your own website. Doing so will require an update to your ads.Why:
If your live campaign ad spend was profitable, you can reinvest some of your campaign funds (once paid), into new profitable ads. -
4. The Other Stuff
What:
You may need help with campaign page design, video production, VIP funnel creation. Or you may need assistance with forecasting and financial modelling. Or you mayWhy:
Building a successful crowdfunding business needs a lot of different specialisms. If you have all of those yourself, or with others in your team, then great. If not, I can help fill those gaps for you, to maximise your success.
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More about me
DAN THUT, DATA NERD & MARKETING OBSESSIVE
I'm a comedically out-numbered father to 3 young girls and a D&D nerd since age 10. This means I now find myself playing a lot of Tails of Equestria (The My Little Pony tabletop roleplaying game)...
I've been advertising online since 2006, spending more than $200,000,000 on paid ads for global clients in all industries.
I jammed my credit card into Facebook the first week their Ads Manager launched, back when a click cost just $0.01 (2007), and I have spent at least 59,280 hours buying Paid Social ads since then.
I now help founders and creators bring their passion projects to life, exploding their funding goals on Kickstarter, Indiegogo, Gamefound, and Backerkit.

The average creator works for over 1,000 hours before their first pledge.
HOW LONG HAVE YOU SPENT PERFECTING YOUR CROWDFUNDING PROJECT?
Doesn't it deserve the best ads possible?

The average creator works for over 1,000 hours before their first pledge comes in.
HOW LONG HAVE YOU SPENT PERFECTING YOUR CROWDFUNDING PROJECT?
Doesn't it deserve the best ads possible?